HarborCountry.com
Advertising Definitions

Business Listing: A listing in the Harbor Country – Business Guide under your business category that includes your business name, address, and phone, fax, and e-mail address. Two lines are available for a brief business description. Follow This Link... to view an example of a “Business Listing.”
Professional Presence Listing: A “Business Listing” (see description above) in the Business Guide with a “Link” to your own Business Display Ad. This single page advertisement includes text, a logo or graphic, and standard credit card icons. Please, let us include a “Link” to your e-mail address. Follow This Link... to view an example of a “Professional Presence Listing.”
Full Service Internet Exposure Listing: A “Business Listing” (see description above) in the Business Guide with a “Link” to your own Web site. Please, let us include a “Link” to your e-mail address. Follow This Link... to view an example of a “Full Service Listing.”
Rotational “Hot Spot” Advertising System: The system used by HarborCountry.com to display a different advertisement banner each time a page is accessed by a visitor. Follow This Link... to view an example of a “Hot Spot” graphic box.
Links: A request for information from an outside server or another location on the HarborCountry.com Web server.
Impressions: The number of times a visitor sees an advertisement on the site.
Hits: The number of times a server is accessed. “Hits” are almost meaningless to “Advertisers”, since each page, graphic, or page element could count as a “Hit.” You should make your advertising decisions based on “Impressions.”
Click-throughs: The number of times a visitor clicks on an advertisement, hyperlinking the visitor to the “Advertiser’s” Web site.
Clicks-per-Impression: A ratio that indicates the success of an advertisement by dividing “Click-throughs” by total “Impressions.” The quality and content of an ad greatly affects this ratio.
Multiplier: An number assigned to each advertisement (based on the number of “Impressions” purchased) that controls how often the ad is displayed in relation to other advertisements in the system. An ad with a multiplier of 2 is displayed twice as often as an ad with a multiplier of 1.
Redirects: A mechanism used by HarborCountry.com to count visits to an “Advertiser’s” Web site.

If you have any questions regarding advertising at HarborCountry.com, please contact syndi, our Sales & Advertising Director by e-mail at stc@harborcountry.com or by phone at 269.469.2095.

HarborCountry.comAdvertising Definitions

HarborCountry.com
Advertising Definitions